Shah Rukh Khan’s controversial My Name Is Khan (MNIK), has taken extraordinary opening in Chennai city.
It has grossed an awesome Rs 11.45 lakhs from six Chennai screens on its release day (Feb 12).
It is leading the advance booking race for the big Valentine weekend, and is likely to be the number one this weekend at the CBO. At Mayajaal MNIK has been given 12 shows more than any other films, and is doing 100 percent.
The critics have raved about the film, a leading newspaper has given it five star rating making it hot among the classes. Those who saw MNIK say it is very classy and will do good business in Chennai city.
Saturday, February 13, 2010
Karthi’s Paiya postponed
The eagerly awaited Lingusamy’s Karthi-Tamannaah entertainer Paiyya with hit music by Yuvan Shankar Raja has been postponed. The film which was to release on February 19, has now been postponed to March 26.
It is a smart move by Lingusamy, as he will be able to get a solo release and cash in on the early summer season. The word of mouth for Paiyya trailer is very good and there is a great buzz around the film.
The music of the film by Yuvan is not only topping the FM Radio station countdown shows but also has been well picturised.
It is a smart move by Lingusamy, as he will be able to get a solo release and cash in on the early summer season. The word of mouth for Paiyya trailer is very good and there is a great buzz around the film.
The music of the film by Yuvan is not only topping the FM Radio station countdown shows but also has been well picturised.
Chennai girl takes the Grammy Award
The Chennai based Tanvi Shah, a popular playback singer became the first women from India to win the Grammy Awards for her Jai Ho.... She shares this award along with AR Rahman and poet and lyric writer Gulzar.
Tanvi wrote the Spanish lyrics which were a part of the song and was also one of the singers who rendered it. She has a great voice and can sing in Arabic, Latin, and Spanish and sings a wide range of music with her band, Zahrra.
Remember the first song she sang first was Fanaa… under Rahman for Mani Ratnam’s Yuva, which became an anthem in clubs. She has a running collaboration with AR Rahman and has sung a number of songs for him like Papu Can’t dance… from Jaane Tu Ya Jaane Na and popular numbers from Rang De Basanti, Jillunu Oru Kadhal, Slumdog Millionaire , Delhi 6 etc
Tanvi wrote the Spanish lyrics which were a part of the song and was also one of the singers who rendered it. She has a great voice and can sing in Arabic, Latin, and Spanish and sings a wide range of music with her band, Zahrra.
Remember the first song she sang first was Fanaa… under Rahman for Mani Ratnam’s Yuva, which became an anthem in clubs. She has a running collaboration with AR Rahman and has sung a number of songs for him like Papu Can’t dance… from Jaane Tu Ya Jaane Na and popular numbers from Rang De Basanti, Jillunu Oru Kadhal, Slumdog Millionaire , Delhi 6 etc
TP Ads- Innovative, Intriguing & Interesting
The newspaper ad campaign being carried out by Dhyanidhi Alagiri’s Tamil Padam has become the talk of the ad world.
Remember the film’s director CS Amudhan is coming from an advertising background, which must be the reason why the campaign has become so popular.
Tamil Padam is 2010’s biggest hit so far, in terms of ROI (return on investment). Still the producers of the film has not resorted to, Kollywood ad writers favourite copy line- “Super Hit”, “Smash Hit”, “Bumper Collections”, “Record Break Opening” etc, etc
Instead they have concentrated on highlighting their product value. The first of the ads was “Our request to the audience”, which had five requests like “Please don’t laugh too long for the jokes. You will miss the next one”. Next day the ad was placed upside down with the catch line, “A movie that will rock your world upside down”!
Today’s (Feb 13) copy reads- “Remedies for stomach ache”. It indicates that you will laugh so much seeing the film that may cause a stomach ache, for which they have listed the remedies. The ad campaign has created a buzz and curiosity among the audiences that Tamil Padam is a spoof and a probable fun ride.
The campaign has been so successful that Sathyam Cinemas and Mayaajal have increased the number of shows for the film in its third week, at a time when shows of bigger star studded film have been reduced. Tamil Padam has definitely changed the rules in the placid world of Tamil film advertising.
Remember the film’s director CS Amudhan is coming from an advertising background, which must be the reason why the campaign has become so popular.
Tamil Padam is 2010’s biggest hit so far, in terms of ROI (return on investment). Still the producers of the film has not resorted to, Kollywood ad writers favourite copy line- “Super Hit”, “Smash Hit”, “Bumper Collections”, “Record Break Opening” etc, etc
Instead they have concentrated on highlighting their product value. The first of the ads was “Our request to the audience”, which had five requests like “Please don’t laugh too long for the jokes. You will miss the next one”. Next day the ad was placed upside down with the catch line, “A movie that will rock your world upside down”!
Today’s (Feb 13) copy reads- “Remedies for stomach ache”. It indicates that you will laugh so much seeing the film that may cause a stomach ache, for which they have listed the remedies. The ad campaign has created a buzz and curiosity among the audiences that Tamil Padam is a spoof and a probable fun ride.
The campaign has been so successful that Sathyam Cinemas and Mayaajal have increased the number of shows for the film in its third week, at a time when shows of bigger star studded film have been reduced. Tamil Padam has definitely changed the rules in the placid world of Tamil film advertising.
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